Social media has evolved from being profile-led to being preference-led, making it even more difficult to get in front of your audience.
2004 – 2010
Profile/Newsfeed Led: Content driven by who you were friends with
Content driven by who you follow but also the content you react to—preferred content delivered first
Preference led algorithms even more robust, driving content from businesses and companies down
Each platform serves a unique purpose and adds a different type of value to your followers.
A simple glance at a Facebook post provides the following information:
Create content that connects people
Spark conversations with stories that have meaning
Step up your interactive content game
Consider creating a variety of content formats to engage followers—from videos to Lives
Diversify your story
Stop looking to one single channel for social success, create different content for different channels